Marcia Babcoke

Recently, we discussed the sincere contemplation and soul-seeking that should go into any decision to rebrand your business. Entrepreneur’s infographic “The 8 Must-Follow Rules for Rebranding Your Company” notes that competition and a changing audience are two primary reasons for rebranding, and points out some successes and failures among a few big-name brands. So, even […]

Recently, while researching the issue of generative design, I came across a short presentation on bionics by Bionics designer and MIT Professor Dr. Hugh Herr. The 8-minute talk was part of a keynote for Autodesk University 2015 on topics related...